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Chris Doughty

Moran Index on two features across UK
Data
Technology
2 March 2023

Designing a regional experiment to measure incrementality

This blog post covers the approach for how we designed a regional experiment to measure the incremental impact of our referral scheme on new customer growth.

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Monzo Bank Limited is a company registered in England and Wales (No.09446231). Monzo Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our financial Services Register number is 730427. Our address is Broadwalk House, 5 Appold St, London EC2A 2AG.